Gain the interest of your readers. That is the only sure fire and honest way of getting more subscribers.
In school of Journalism you are taught a rule of thumb called the "law of vicinity”. This law says that an audience is more close to the issues you cover if they will be affected by your information (therefore interested).
The law of vicinity affects the geographical proximity, chronological distance, and professional proximity, social and emotional proximity.
Geographical proximity
Geographical proximity relates to anything that is near or around the reader. This may involve blogs about their local area but it is also relevant for posts about their country or state. It means if your post is about another country you will not score many interest point “geographical proximity” wise.
Chronological proximity
Chronological proximity has two parts. The first one is that any news that is brand new is going to interest a lot of people, simply out of curiosity. This is the reason why celebrity news is often given with times on them, for example XX baby born this morning, or XX appears in court today.
The second way is that chronological proximity works is by amplifying the impact of the blog. If you write about something that is recent or is happening now, then the impact of it is much more severe.
Professional proximity
Professional proximity comes more through the human nature to be drawn towards the things we know. If you spend years studying medicine, and then years treating patients, a guest post about medicine will peak your interest.
This counts in all areas: from hobbies and interests to work life and research. Even people who make paving slabs will often look over into people’s gardens as they walk by just to get a glimpse at their patio. It’s human nature.
Social proximity
Social proximity relates to how the blog will affect the readers, their families, friends or things they enjoy, such as their bus service or favorite nightclubs. Do not confuse this with geographical proximity. A person from Texas may be interested in news about Aspen because they may have a holiday home there; this is a social proximity draw.
Emotional proximity
Emotional and social proximity are often mixed because one affects another one. Emotional proximity is things that relate to the readers and their sense of well-being, happiness, or sadness. Therefore, a blog about the poor downtrodden people of the African snake farms would be an emotional one as it may upset people.
Health related news is often an emotional draw, since it has a way of making people feel bad or worried about themselves. Blogs on beauty and other such matters are also emotional draws too, since they foster an appreciation of vanity.
Mix Them Up
Each aspect mentioned above may pique interest independently or in conjunction with another. For example, geographical proximity can stand alone, as people often look into the history of their town, with no other motivator than the fact it is where they live.
An example of two working in conjunction would be something such as a post about the pollution in a town’s water supply. This holds a social draw and geographical draw if the reader is from that area. It may also hold a chronological draw, since people may consider it more alarming if the water pollution is recent.
This post was written by Sonia Jackson
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