When SEO is done right it won’t just bring traffic to your sight. It will bring the right type of traffic which will ultimately increase your conversions and sales. New business owners often attempt to do their own SEO but it must be done right to get the maximum results.
While SEO is not complex it does call for a considerable time investment to review and make changes where necessary. If your plan to do your own SEO the first thing that you’ll need to know is that search engines rank information that is truly useful and if your site does not add value you may already be fighting a losing battle.
Once the content on your site is up to standards here are a few things that you can do to establish some visibility in the search engines.
It All Starts With The Keywords
Keyword research is a crucial aspect of SEO. It is the foundation on which your on site and off site optimization will be built upon. Keyword research should be thorough since it will help you to understand your market and provide insight into the terms that they use to search for your site.
Keyword research seeks to find the right balance of search volume, keyword relevancy and competition. Google’s Adwords Keyword Tool is a free tool that provides a lot of the details that you will need to find the right keywords for your sight. Start with just a few keywords that are related to your business and evaluate the competition, search volume and other relevant keywords.
On Site Optimization
Your website’s content has the lead role in your script. Effective on-site optimization will take the content, navigation and usability of the website into consideration. It will also ensure that page title tags, meta tags, image alt tags, URL file names and internal links include the keywords that you plan to target. This will help to improve your site’s visibility in the search engines for your target keywords.
Optimize Your Content
Optimized content is all about finding a natural way to include your keywords in your content. Ideally you should never target more than 2-3 keywords per page and the keyword density (or number of times that keywords are repeated in the text) should not be over 2-3%. Keyword stuffing will cause more harm than good.
Keywords are important but what your content says and the way that it is said is very important. It should be written in a simple and interesting manner and the goal should be to make it useful to your site’s visitors.
Measurement Your SEO Efforts
An essential and often overlooked aspect of SEO is measurement. SEO measurement should involve identifying the keywords that bring in the most traffic as well as the ones that bring in unqualified leads. It will also identify increases or decreases in rank in the SERPs. Measure your SEO efforts to spot the areas of your strategy that needs improvement.
SEO never stops, it’s not something that you do once and you’re done. When it comes to the search engines what is relevant today may not be tomorrow. Stay on top of what’s new in SEO and keep your site up to date on its best practices.
What SEO tips do you have to give?
About the Author: Edwin is an avid online marketer and writer currently working at 9th sphere - An award winning company specializing in online marketing and web design in Toronto. Edwin has a passion for innovative marketing and helping businesses succeed.
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